The Role

We’re looking for an SEO and AIEO Specialist to join us permanently and help elevate BYYSS’s content and partner campaigns. This role combines technical SEO expertise with editorial sensitivity, while also pioneering Artificial Intelligence Engine Optimisation (AIEO), ensuring our content is discoverable not only in traditional search results but also in AI-powered search experiences.

Key Responsibilities

SEO Excellence

Develop and implement SEO strategies tailored to parenting, lifestyle, and advocacy-driven content.
Conduct keyword research with cultural and regional sensitivity.
Optimise headlines, meta descriptions, and content structure for readability and search visibility.
Monitor site performance, crawlability, and indexing issues; implement schema markup and technical fixes.

AIEO Innovation

Optimise content for AI-driven search engines and conversational platforms (Google AI Overviews, Bing Copilot, etc.).
Ensure BYYSS’s content is structured, fact-checked, and context-rich so it can be surfaced in AI-generated answers.
Collaborate with editorial teams to make content AI-friendly without compromising authenticity.
Track emerging AI search trends and adapt strategies to maintain visibility in evolving digital landscapes.

Analytics and Reporting

Track KPIs (organic traffic, keyword rankings, CTR, conversions, AI search visibility).
Deliver actionable monthly reports for editorial and strategic teams.
Use AI responsibly for keyword clustering, content gap analysis, and trend monitoring, always with human oversight and fact-checking.

Why Join Us?

Permanent role with long-term growth opportunities.
Be part of a mission-driven platform that is committed to simplifying lives and contributing meaningfully to society
Work in a collaborative, creative environment where editorial integrity comes first.
Shape the future of ethical SEO and AIEO in a brand that values transparency and dignity.

How to Apply

Send your CV and a short cover letter highlighting your SEO and AIEO achievements to recruitment@babyyumyum.co.za

What We’re Looking For

Proven experience in SEO (minimum 2 years)
Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog).
Familiarity with AIEO principles and AI-driven search experiences.
Ability to balance technical optimisation with editorial nuance and emotional resonance.
Excellent communication skills and collaborative mindset.
Analytical thinker with cultural and linguistic awareness.
Commitment to BYYSS’s AI policy: transparency, human oversight, and accuracy.

About BYY Strategic Services
BYY Strategic Services (BYYSS) is a diversified value-added services group focused on delivering practical, technology-driven solutions that meet real-world needs. As the holding company of a portfolio of purpose-led brands, BYYSS is committed to simplifying lives and contributing meaningfully to society.
Our brands include RoadCover, Valor, Identity Guard, Reliv and BabyYumYum.com

Posted on 03 Mar 10:50, Closing date 31 Mar

SEO & AIEO Specialist