About the role

Were looking for a strategic storyteller and audience-first marketer to build TransPerfects voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement, youll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.

This isnt a traditional demand gen role. Youll own the full spectrum of direct audience engagement—from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences. Youll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.

If youve built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content—this role is for you.

What youll own

Audience strategy and engagement programs

Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs
Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption
Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights
Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences

Webinars and virtual events (end-to-end ownership)

Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts
Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes
Partner with product, sales, and customer success teams to surface stories and insights that educate and convert
Design pre-event, live, and post-event content activation strategies that extend the life of every program
Track performance metrics: registration, attendance, engagement, and pipeline contribution

Content activation and social leadership

Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility
Repurpose long-form content (webinars, whitepapers, case studies) into micro-content, short-form video, speaker spotlights, and industry commentary
Build and manage ongoing social programs: event amplification, customer success stories, regulatory trend commentary
Cultivate internal participation in social and webinar programs to expand our reach and authenticity

Email and digital campaigns

Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives
Optimise targeting, messaging, and conversion performance in partnership with the Life Sciences Marketing Manager
Build segmented email journeys that nurture audiences based on role, challenge, and buying stage

Partnerships and external visibility

Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage
Collaborate with industry organisations, partners, and media on joint content initiatives and co-marketing programs
Work with customer success and sales to surface client stories, case studies, and testimonials
Support external visibility through joint webinars, guest articles, and strategic content partnerships

What makes this role unique

Creative autonomy: Youll have the freedom to experiment, test new formats, and build programs from the ground up
Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences—a high-growth, high-stakes sector
Cross-functional collaboration: Youll work closely with some of the smartest people in language services, regulatory, and clinical operations
Global scope: Youre building engagement strategies for a global audience across multiple markets and languages

Success in this role looks like

Consistent webinar programs with strong attendance and engagement rates
Growing social media presence and community engagement in Life Sciences channels
Measurable pipeline contribution from audience engagement initiatives
Internal SMEs actively participating as speakers and thought leaders
Content programs that sales teams actually use and reference

Required skills and experience:

5+ years in product marketing, audience engagement, content marketing, or demand generation—preferably in SaaS, translation/localization, or B2B professional services
Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact
Exceptional writing and storytelling skills—you can take complex topics and make them accessible, engaging, and actionable
Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences
Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI
Experience working cross-functionally with SMEs, product teams, and sales to develop educational content
Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar)

Preferred skills and experience:

Life Sciences industry experience or familiarity with pharmaceutical, biotech, or medical device marketing
Video production and editing skills for creating social-first content
Experience with content repurposing strategies and multi-channel activation
Background in community building or customer advocacy programs

About You

Youre organised, efficient, and detail-oriented—but youre also a creative thinker who sees opportunities where others see obstacles. You dont just execute campaigns; you design experiences. Youre energised by turning complex ideas into compelling stories, and you know how to make subject matter experts shine. Youre comfortable hosting a live webinar one day and analysing engagement data the next.

Most importantly, you believe that great marketing starts with genuinely understanding your audience—what they care about, what keeps them up at night, and how you can help.

TransPerfect Life Sciences is the life sciences division of TransPerfect, providing language, technology, and regulatory support services for pharmaceutical, biotech, and medical device companies worldwide. The division supports clinical trials, patient engagement, regulatory submissions, pharmacovigilance, and medical content localization, helping organizations operate across global markets while meeting compliance requirements. It also offers AI-enabled and multilingual solutions for decentralized trials, eClinical platforms, and global commercialization to streamline communication between sponsors, sites, regulators, healthcare providers, and patients.

Posted on 18 May 09:25, Closing date 14 Jul

Marketing Lead - Life Sciences